Beauty of Joseon
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Featured product
Beauty of Joseon built its global reputation on one sunscreen — Sun Relief Rice + Probiotics — before expanding into the Glow Serum line, Ginseng-based moisturizers, and the tinted sunscreen range now known for having some of the least noticeable finish in Korean beauty. Here's how the range actually breaks down.
Sunscreen: the product that made the brand
The Sun Relief Rice + Probiotics SPF50+ is the most reordered sunscreen on the site, largely because it doesn't leave the white cast or heavy finish that keeps people from reapplying — a sample size and a full Relief Sun Aqua Fresh Kit are both available for trying it first. The Sun Relief Aqua Fresh SPF50+ is a lighter, water-based alternative for oilier skin.
The tinted range extends the same formula with color: the Daily Tinted Fluid Sunscreen comes in multiple shades — MY220, LP110, MY210, and MN230 — doubling as a light base for anyone who wants to skip foundation on lower-makeup days. The Stay Fresh Tone Up (Green) Sunscreen and Matte Sunblock Mugwort + Camelia Stick round out the sun protection lineup for color-correcting and portable reapplication respectively.
Glow Serum: the niacinamide and brightening line
The Glow Serum Propolis + Niacinamide targets overall dullness, while the Glow Deep Serum Rice + Alpha Arbutin goes further for uneven tone and dark spots specifically. The matching Glow Replenishing Rice Milk Toner preps skin before either serum.
Ginseng: the moisturizing and anti-aging line
The Revive Eye Serum Ginseng + Retinal targets fine lines around the eyes specifically, while the Revive Serum Ginseng + Snail Mucin and Revive Firming Moisturizer cover the rest of the face. The Ginseng Essence Water and Ginseng Cleansing Oil extend the ingredient through toning and cleansing.
Cleansing and exfoliating
The Radiance Cleansing Balm handles makeup and sunscreen removal, and the Green Plum Refreshing Cleanser with matching toner covers the second, water-based step. For texture, the Apricot Blossom Peeling Gel and Red Bean Refreshing Pore Mask target congestion and pores.
Masks and richer treatments
The Ground Rice and Honey Glow Mask and Red Bean Water Gel add a deeper hydration or exfoliation step. The Dynasty Cream, in 100ml as well, is the richest moisturizer in the range, and the Jello Skin Massage Cream doubles as a facial massage tool.
Frequently asked questions
Why is Beauty of Joseon's sunscreen so popular?
It leaves no white cast and doesn't pill under makeup — rare enough at this price point that repeat customers stock up before it sells out.
What's the difference between the tinted and regular sunscreen?
The tinted range adds light coverage in multiple shades, doubling as a base for lower-makeup days, while the original Sun Relief formula is colorless and meant purely for protection.
Glow Serum or Revive Serum — which should I choose?
Glow Serum for dullness and uneven tone; Revive Serum (with ginseng and snail mucin) for hydration and anti-aging. Many routines use both at different steps rather than choosing one over the other.
Ready to build a routine? Browse Korean Skincare (K-Beauty), or shop Sunscreens across every brand we carry.