Curl Enhancement
Curl products for wavy, curly and coily hair: gels and activators for hold and definition, curl creams and custards for moisture, plus lighter formulas for looser curls.
Filter
Category
-
Beauty Tools & Devices -
Haircare -
Mother & Baby -
Sale -
Skincare
Subcategory
-
Baby Hair Care -
Conditioner -
Featured Ingredients -
Hair Concerns -
Hair Perfume -
Hair Tools -
Oils & Serums -
Shampoo -
Shop by Concern -
Styling Devices -
Styling Products -
Treatments & Masks
Subtype
-
Aloe Vera -
Anti-Frizz Oil -
Argan Oil -
Auto Curler -
Ceramides -
Clarifying Shampoo -
Color Protect Conditioner -
Color Protection -
Curl Cream -
Curl Enhancement -
Damage Repair -
Deep Conditioner -
Detangler & Conditioner -
Frizz Control -
Green Tea -
Hair Dryer -
Hairspray -
Heat Protectant Spray -
Heat-Damage Protection -
Hot Brush -
Leave-In Conditioner -
Light Hair Mist -
Lightweight Serum -
Moisture Mask -
Moisturizing Shampoo -
Panthenol -
Rinse-Out Conditioner -
Scalp Health -
Scalp-Cleansing Shampoo -
Sensitive & Eczema-Prone Skin -
Shampoo & Wash -
Shine & Gloss Serum -
Shine & Smoothness -
Straightener -
Strong-Hold Gel -
Texturizing Spray -
Volume & Lift
Featured product
Free Delivery
On all orders over the free shipping threshold
Cash on Delivery
Pay when your order arrives
100% Authentic
Every product sourced and verified genuine
Frequently asked questions
Why does my curl cream leave my hair crunchy?
Do I need different products for waves versus coily hair?
Generally yes. Looser waves and curls need lighter formulas and less product; coilier, drier textures need richer creams and butters underneath a gel, not instead of it.
Can I use a regular shampoo on curly hair?
You can, but most regular shampoos strip more than curly hair can spare — curls tend to be drier by nature. A sulphate-free, curl-specific shampoo like Plumpy Curls' range keeps more moisture in.
Does the Dyson Airwrap actually create curls, or just waves?
Both, depending on the barrel and technique — it's genuinely capable of tighter curls, not just loose waves, but it takes practice to get consistent results.
How often should curly hair actually be washed?
Less often than straight hair, typically — curls are more prone to dryness, and over-washing strips the moisture a lot of these products are trying to put back. Every two to four days is common, adjusted to your scalp.