Anua Skincare Guide: Which Anua Product Is Right for Your Skin?

Anua is the Korean brand that made the heartleaf toner a global bestseller. Heartleaf (Houttuynia cordata) is a plant extract traditionally used in Korea to calm the skin, and it's at the heart of Anua's soothing, pore-focused formulas. Today the brand goes far beyond one toner — with lines for dark spots, redness, barrier repair and anti-aging. This guide explains each line and helps you build an Anua routine for your skin type.

Anua's main lines explained

Anua cleansers

The Anua Heartleaf Pore Control Cleansing Oil is one of the most-loved first cleansers in Korean skincare: it melts sunscreen and makeup and helps loosen sebum in the pores. Very sensitive skin can choose the Mild version. For the second cleanse:

• Oily or congested skin: Heartleaf Quercetinol Pore Deep Cleansing Foam
• Dry or sensitive skin: Hyaluronic Acid 8 + Panthenol Hydrating Gentle Foaming Cleanser

Not sure how double cleansing fits into your routine? It's explained step by step in our Korean routine for oily skin.

Anua toners: which one to choose

• Heartleaf 77% Soothing Toner — the famous one. Gentle, watery and calming; suits almost every skin type.
• Niacinamide TXA Brightening Booster Toner — for uneven tone and marks.
• Azelaic Acid 3 Cica Skin Clarifying Toner — for redness and texture.

Compare with other brands in toners & mists.

Anua serums by skin concern

For dark spots and acne marks

The Anua Niacinamide 10% + TXA 4% Serum is our bestselling Anua product. Niacinamide and tranexamic acid work on discoloration in different ways, which makes this a strong daily serum for post-acne marks and uneven tone. Pair it with sunscreen every morning — read our sunscreen guide. More options: dark spots & pigmentation.

For redness and breakouts

The Anua Azelaic Acid 10 + Hyaluron Redness Soothing Serum targets visible redness and blemishes while hydrating. For spot care there's also the Heartleaf Centella Red Spot Cream. For a full anti-acne plan, see our acne treatment guide.

For dullness and glow

The Anua Peach 70% Niacinamide Serum gives a hydrated, glowy finish and helps with a tired-looking complexion. Browse all niacinamide serums.

For dryness and a damaged barrier

The Anua Rice 7 + Ceramide Hydrating Barrier Serum supports skin that feels tight or flaky. The Heartleaf 80% Moisture Soothing Ampoule is a calming hydrator for sensitive skin. Related collections: ceramides and rice extract.

Anua moisturizers, eye care and sunscreen

• Sensitive or irritated skin: Heartleaf 70% Intense Calming Cream
• Dehydrated skin that wants bounce: 100+ PDRN + Hyaluronic Moisturizing Cream
• Anti-aging at night: Retinol +3 Peptide Night Repair Cream — start 2–3 nights a week. More in retinol.
• Eyes: Retinol 0.1 + Caffeine Revitalizing Eye Cream
• Sunscreen for oily skin: Invisible Matte Finish Sunscreen SPF50
• Weekly pore care: Heartleaf Pore Clay Mask

Sample Anua routines

Oily / acne-prone skin — Cleansing Oil (PM) → Quercetinol Foam → Heartleaf 77% Toner → Azelaic Acid 10 Serum (PM) or Niacinamide + TXA (AM) → light gel moisturizer → Invisible Matte Sunscreen (AM).

Dry / sensitive skin — Cleansing Oil Mild (PM) → Hyaluronic Acid 8 Foaming Cleanser → Heartleaf 77% Toner → Rice 7 + Ceramide Serum → Heartleaf 70% Intense Calming Cream → a hydrating SPF 50.

Dark spots — Cleanse → Niacinamide TXA Booster Toner → Niacinamide 10% + TXA 4% Serum → moisturizer → SPF 50 every morning, without exception.

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Frequently asked questions